diff --git a/content/book/_index.md b/content/book/_index.md
index 08f861c..fa7d0cb 100644
--- a/content/book/_index.md
+++ b/content/book/_index.md
@@ -4,11 +4,10 @@ type: single
 
 <img src="/book/cover-front.png" style="margin: 0 auto; display: block; width: 500px; max-width: 100%;" />
 
-<p style="text-align:center"><script src="https://gumroad.com/js/gumroad.js"></script>
-<!-- <a class="gumroad-button" href="https://makyo-ink.square.site/product/ally-preorder-/5" target="_blank">Pre-order paperback</a> -->
-<a class="gumroad-button" href="https://gum.co/ally-paperback" target="_blank">Pre-order paperback</a>
+<p style="text-align:center">
+<a class="gumroad-button" href="https://makyo-ink.square.site/product/ally/5" target="_blank">Purchase paperback</a>
 &emsp;
-<a class="gumroad-button" href="https://gum.co/rvof" target="_blank">Pre-order PDF ebook</a></p>
+<a class="gumroad-button" href="https://gum.co/rvof" target="_blank">Purchase PDF ebook</a></p>
 
 > We don't experience memory in linear fashion, nor even in a strictly coherent one. It's peppered with tangents and strange loops. It's multithreaded. It's not always made up of words. Why should a memoir strive to strip memory completely of this context?
 
@@ -24,18 +23,18 @@ You are cordially invited to attend an [online launch party](launch) on June 1st
 
 The paperback is now available for [pre-order](https://gum.co/ally-paperback). All copies ordered direct are signed and come in a custom-made box by JD at <a href="https://twitter.com/makersdog" target="_blank">Dog Paw Makers</a>. You can also pre-order from <a target="_blank" href="https://www.amazon.com/gp/product/1948743159/">Amazon</a> or <a target="_blank" href="https://www.barnesandnoble.com/w/ally-scott-clary-madison/1136517973?ean=9781948743150">Barnes &amp; Noble</a>
 
+<p style="text-align:center">
+<a class="gumroad-button" href="https://makyo-ink.square.site/product/ally/5" target="_blank">Purchase paperback</a></p>
+
 You can also [pre-order](https://gum.co/rvof) the PDF ebook. I have yet to figure out how to sign those. Sorry.
 
 <p style="text-align:center">
-<!-- <a class="gumroad-button" href="https://makyo-ink.square.site/product/ally-preorder-/5" target="_blank">Pre-order paperback</a> -->
-<a class="gumroad-button" href="https://gum.co/ally-paperback" target="_blank">Pre-order paperback</a>
-&emsp;
-<a class="gumroad-button" href="https://gum.co/rvof" target="_blank">Pre-order PDF ebook</a></p>
+<a class="gumroad-button" href="https://gum.co/rvof" target="_blank">Purchase PDF ebook</a></p>
 
 <em class="ally-font">ally from start to finish</em> is a short companion book explaining how the project was made, both the website ally.id and the book. It talks about the structure, the tools and the pitfalls encountered along the way. It also comes with the source for itself so that you can see some of what goes into producing a book like this (as <span class="ally-font">ally</span> uses much the same structure).
 
 <p style="text-align:center">
-<a class="gumroad-button" href="https://gum.co/ally-making-of" target="_blank">Pre-order <em>ally from start to finish</a></a>
+<a class="gumroad-button" href="https://gum.co/ally-making-of" target="_blank">Purchase <em>ally from start to finish</a></a>
 </p>
 
 ## Content warning
diff --git a/static/bookmodal.js b/static/bookmodal.js
index 5b20c41..ebb3138 100644
--- a/static/bookmodal.js
+++ b/static/bookmodal.js
@@ -14,7 +14,7 @@
   el.innerHTML = `<div class="ad">
     <div class="close"><a class="noborder" href="javascript:document.querySelector('.modal').remove()">🗙</a></div>
     <h2>The <em>ally</em> book</h2>
-    <p>That's right, for better or for worse, <em class="ally-font">ally</em> is coming out in book form! It's up for pre-order, in both paperback and PDF digital editions.</p>
+    <p>That's right, for better or for worse, <em class="ally-font">ally</em> is now out in book form! It's now available for purchase in both paperback and PDF digital editions.</p>
     <a href="/book" target="_blank" class="noborder"><img src="/book/cover-front.png" /></a>
     <p><em class="ally-font">ally</em> is an ergodic, arborescent, semiautobiographical work about identity, mental health, spirituality, and the mutability of the past. A lot of the information contained within is real, some of it isn’t. Each page is structured as a conversation between myself and my ally, a mirror reflection of myself.</p>
     <p>Learn more about it <a class="pulse" href="/book" target="_blank">here</a>.</p>